My name is Matt Swulinski & I am a growth operator and advisor who helps DTC brands and PLG SaaS teams scale acquisition, conversion, and retention with clear priorities and clean execution. Through my consulting practice, Swulinx, I partner with founders and marketing leaders to turn messy goals into focused plans, build measurement you can trust, and run high-tempo experiments across paid media, CRO, lifecycle marketing, and onboarding—so growth compounds without the chaos.

I work at the intersection of acquisition, conversion, retention, and analytics. My lane is turning ambitious growth goals into a plan your team can actually execute, with measurement you can trust.

I map the funnel, identify the constraint, and build a priority stack that connects strategy to weekly execution. That might mean tightening conversion tracking, reshaping a creative testing system, rebuilding onboarding, or rewriting the rules for how you scale spend without burning margin.